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The Critical Zone

The Entrepreneurial Critical Zone

Your 1st 90 Days After Launch

Business vs Enterprise

The Entrepreneurial Critical Zone is a program of the VisionMasters Professional Network (VPN). The Critical Zone Program supports VisionMasters who are starting new businesses. The Critical Zone focuses on the first 90 days after the launch of the new business. There are 6 core courses and 4 advanced courses in the Critical Zone Program. VisionMasters are expected to complete all 10 courses within the first 90 days after starting a new business. Each course focuses the entrepreneur one an enterprise system required to build a systems-driven business.

Upon completion of the component installation (the first 90 days) that component will be added to your Enterprise Manual and will begin to contribute to your double line - profit and social impact.

Core Enterprise Systems

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Marketing Course

Identifies and profiles ideal customers. Then,motivates them to purchase through the classic 4 "Ps" of marketing: price, place, promotion, and product.

Topics
Pricing Models
Solution Enhancement
Marketing Database and MIS
Publicity and Advertising
Distribution Models
Marketing Strategies
Solutions Packaging

Sales Course

Converts those motivated by marketing (prospects) into customers (first time buyers, and customers into clients (repeat buyers), using established strategies and techniques.

Topics
Prospect Identification
Prospect Relationships
Prospect Conversion
Customer Knowledge
Client Knowledge
Impact Knowledge
Client Satisfaction

Finance Course

Improves efficiency (cost of outcomes) and effectiveness (quality of outcomes), financial condition, and value of the enterprise.

Topics
Capital Acquisition
Cash Management
Financial Condition
Credit Management
Budget Management
Audit
Valuation

Risk Management Course

Minimizes business risks and tax liabilities and comply with laws and regulations to maximize profits and long-term impact.

Topics
Accounting
Tax Management
Insurance
File Security
Fraud Protection
Legal Counsel
Regulatory Compliance

Human Resources Course

Creates the right positions, hires and retains the right people to fill these positions consistent with mission and goals.

Topics
Structure and Design
Skills and Requirements
Recruitment
Training and Deployment
Compensation
Rewards and Benefits
Professional Development

Operations Course

Creates, develops and manages daily routines that produce organizational efficiencies.

Topics
Communications
Data Management and Storage
Technology
Outsourcing
Planning
Partnerships
Analysis

Advanced Enterprise Systems

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Competitive Capability Course

Increases capacity and expands the ability to compete in the marketplace by increasing knowledge and understanding of the industry and the competitors in the industry.

Topics
Industry Database
Competitor Database
Industry Trends
Competitive Strengths and Weaknesses
Product/Service Analysis
Impact and Outcome Measurement
Keys to Long-Term Success

Leadership Course

Creates an entrepreneurial leadership culture

Topics
Team Building
Agility
Vision
Idea Development
Goal Setting
Policy Development

Technology Course

Maximizes the use of technologies to expand marketing and sales capacities, improve operating efficiencies, reduce costs, improve profits, and create resource networks.

Topics
Website
Email
Internet Service Providers
Social Media
Mobile Technologies
Personal Computers

Prosperity Building Course

Increases knowledge of how wealth is created over time.

Topics
Strategic Alliances
MasterMind Groups
Asset Analysis
Retirement Planning
Tax System
New Technologies